Ways that Well Spirited works with clients

Bespoke full service
For the duration of our time together Well Spirited will represent you as your personal publicity service. After agreeing your strategy we will work on your behalf. There is limited availability for this service. Prices are upon application.


PR Support Packages

2. Coaching to stardom

This package will see us collaborating on kicking off your PR activity over a 3 month period. Leaving you feeling confident to continue the momentum and results based on what you’ll learn and understand throughout this period of working with us.

This package includes:

·      Business goals meeting

·      4 PR coaching and support calls

·      4 media opportunities sourced by Out Spirited

·      A ‘How To’ guide which includes pitching, press release tool kit, sourcing opportunities guidance and key contacts

Coaching to stardom is perfect for brands that are looking to be supported over time such that they can confidently continue their PR journey in house

1. The PR power package

This is the ‘done for you’ PR package offered by Well Spirited spanning 6 months:

·      Business goal meeting

·      PR strategy creation

·      8 PR opportunities sourced by us and pitched on your behalf

·      Bespoke press release and media materials to keep e.g. biography, pitch to journalist template

·      Plus: 10 key story angles for your business to use in the future

·      And: Personalised full media list to take away and use (gold!)

 

3. The Well Spirited Intensive (Half day session)

Based on your answers to the Well Spirited insight questionnaire we will arrive at a tailored set of media goals and targets bespoke to you.

The key outputs of this session are a list of relevant, engaging ideas, stories and media pitches and also your own action plan to implement these including a toolkit, timings and publication titles

The Well Spirited half day intensive is perfect for brands that want to grow their understanding of how the media works and take control of how their messaging is put out there.


Well Spirited’s PR & communications services include, but are not limited to:

Online Presence

Used to be well known as a Marketing Manager at Coca Cola or maybe an Actor by night but now want your passion-purpose business to take precedent when people Google you online? We can help your online presence represent where you are now and the positioning you aspire to reach.

Brand partnerships

Using our wide network of contacts we enjoy hand picking brands and celebrities which complement your PR strategy.

Profile building

We will write your Biography, pull out your key story hooks for the media, advise around on and offline presence and tone for your ideal market. As part of this we seek out and connect you with opportunities to raise your profile whether that be speaking at a Jamie Oliver’s Big Feastival or an opportunity to appear on Sunday Brunch.

Representation

Responding to opportunities and managing the booking process on your behalf, we make your media career feel aligned and easy. We could be brokering your book deal or negotiating partnership opportunities but we are constantly proactively sourcing the right media work for you.

 

 

 

Networking

With a little black book to die for when it comes to all things consumer lifestyle, and a natural flair for building relationships and making connections that matter, Well Spirited can open doors for your brand that others can’t. From publishers and influential journalists through to celebrities and tastemakers, on and offline you can trust Well Spirited to be in the know on your behalf.

PR campaign strategy and implementation

We get under the skin of you and your brand, product and/or service. We take pride in getting to know our clients, their needs, ambitions and growth goals to then respond with the most relevant, real time, bespoke strategic recommendations. Our next step is to deliver on this taking personal care to hit every goal and target along the way to move your brand from where it is now to where you want it to be.

Media Training

It can be daunting sharing your brand and purpose with the media. Well Spirited’s approach will put you at ease and get you word perfect on what makes you feel different and special so that journalists and broadcasters will snap you up.

Media Liaison

Gaining exposure is all about engaging with the right media in the right way, which is something we excel at. With over a decade’s experience immersed in the world of communications we are the experts when it comes to pitching you and achieving coverage whilst holding your hand through the process.